iPhone: revolutionizing a corporate battlefield of BlackBerries, Treos
Looking back on what seems like a long-past release of the iPhone a mere matter of weeks ago, the consumer industry is eating up the iPhone at every turn. However, there is a vast distinction between the consumer industry and the corporate industries, where a competitive and constantly fluctuating power struggle exists between smart phone manufacturers and service providers…can Apple secure a hold on the hearts and pockets of the industry executives and corporate big wigs?
The answer is quite definitively, yes.
The appeal of the iPhone branches out to all users, not simply consumers looking to diversify their normal cell phone usage with YouTube and iTunes; the iPhone functions outstandingly in the fast-paced corporate world in a few ways:
1. Ease of Use – not to be underestimated is the iPhone’s seamless simplicity. Though many would believe that the majority of the corporate world are forever locked into a lifestyle of CrackBerry scroll wheels or that ever-recognizable Treo ringtone, there is much merit to the simplicity of the iPhone’s interface and functionality.
In the business world, time is money, is it not? The iPhone’s email, address book and calendar applications eclipse those of the equal (or lesser) competition in both ease of use and functionality; coming from both devices myself, I can definitively say that the iPhone takes the cake as far as pick-up-and-use simplicity.
Why is that so important when corporate users are supposedly locked into their alternative handhelds? Simply, the answer is this: not everyone uses a smartphone, and those that do are constantly looking for the latest and greatest. Unfortunately for RIM and Palm, the latest and greatest isn’t packed into either of their well-known shells…they’re appearing, just like the Wii to Playstation and Xbox, in the form of a tiny competitor who aims to quietly steal the hearts of each’s users.
2. Diversity of Features – though this isn’t necessarily particular to corporate users, it is worth noting that the iPhone takes the smartphone to the next level. How many Crackberries or Treos have music players, widescreen video capabilities, or Google Maps? Of course, there are competitors touting such features, however the calibur of Apple’s applications surpass those of the competition with ease.
3. The Relaxation Factor – and corporate users, if anyone, need to have fun too, right? In the fast-paced business realm, a little R and R is just the ticket to reducing the stress of the daily grind with a funny YouTube video, or a little soothing Miles Davis tune during the lunch break. The iPhone is both a power-house and a stress reliever.
4. WiFi – it seems strange that corporate users aren’t throwing temper tantrums when each iteration of the Treo or BlackBerry hits the market sans-WiFi, when WiFi truly is the way of the future. Though there is something to say for a fast data network, the world is rapidly becoming a vast network of networks that provide substantially faster connections than any data network on the market; why hasn’t WiFi made its way into the leading smartphones? The answer is a question: why should they? When both leading smartphones aren’t including it, there is no need to consider installing technology that disrupts the peace of “good business.” Until now. Expect to see Palm and RIM working harder to equip the newest devices with WiFi, if only to deal with the pesky iPhone and its WiFi.
I don’t claim to have any ground-breaking fact sheet or poll, but a little reason goes a long way. If the functionality of the iPhone is more seamless and easier to pick up than the leading smartphones, why not adopt it? Why not consolidate your iPod and smartphone into one more powerful and diverse device? Why settle for a device that really doesn’t perform at the level the iPhone does? Undoubtably many corporate users are asking themselves that very question.
Here’s a little proof that corporate users are truly changing their colors
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