Apple must take iTunes to HD
By Triston McIntyre
In a world that is quickly becoming Apple-centric, it is though the world is simply waiting for Steve Jobs to announce the next development in the world of entertainment with every press event. If Apple wants to secure a final hold on all things entertainment and technology, the direction Apple takes iTunes to distribute HD movies will be of paramount importance.
It is well known that Apple currently distributes movies via iTunes; however, there are quite a few areas that Apple can improve on to make iTunes a leader in both music and video distribution:
1. The first step Apple should take is to begin distributing high definition movies - note, I am aware the difficulties of uploading HD movies; however, the largest stepping stone in online HD distribution is the quality of consumer technology, such as hard drize sizes and outdated hardware.
It could be said one of the biggest reasons consumers don’t feel the need to rush to update technology is simply because there is no necessity currently; why rush off to buy new technology to download outdated movie quality sizes when everyone knows HD is where it’s at?
If Apple was to begin distributing HD content (even if just 720p), that could stir the consumer market to begin updating technology, and would probably even encourage more users to adopt Apple technology.
Continuing in that line of thought, Apple could sell substantially more Apple TV units if users could easily purchase HD movies via iTunes and stream them to their tv sets. HD is the future, and Apple needs to lead the way.
2. A similar way Apple could get a foothold in the movie market is to begin supporting movie rentals, both HD and regular. Again, by pairing Apple TV with the ease of iTunes and HD movie quality, Apple could quickly push its way to a spot next to Netflix.
Inevitably, Apple will only benefit by bringing around an upgrade to the quality and style of movie distribution on iTunes sooner than later. As Steve Jobs aptly pointed out about regarding the recent drop in iPhone prices, “That’s technology.” If you sit on your haunches for too long, you get left in the dust.
Related:
Entry was posted
on Monday, September 10th, 2007 at 9:09 am
under 
Print This Post
Read more entries by Triston McIntyre.
Stumble It!
