Apple gaining ground in university campuses market
According to a survey released today, Apple is gaining major ground in the war for dominance of the lucrative battleground known as college campuses.
Whether it is the iPod-halo effect, or from Apple’s tempting free iPod campaigns, the Cupertino, CA based company is seeing their share of the university market grow.
According to SurveyU’s newest survey (PDF link) Apple is second only to Dell now in the campus market. Of the 1,000 students surveyed, 23% are currently Mac owners, and of those, 83% said they purchased due to some form of student purchase plan.
The startling number was that 44% of all respondents stated their next purchase would be an Apple computer. The majority of this number claimed it was due to their love of the iPod, indicating the “iPod-halo” effect is truly real.
There does appear to be some gender bias with females being more likely to purchase Apple, Sony and Toshiba brands, and males leaning more towards Alienware, Dell and Lenovo brands.
The survey also revealed that desktops may soon become an antique concept as 80% of the students said they were using a laptop as their primary computer.
With schools, such as The Missouri School of Journalism, officially endorsing Macintoshes as their computer of choice, this trend should continue for quite some time.
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October 22nd, 2007
[...] gaining ground in university campuses market Sean P. Aune added an interesting post on Apple gaining ground in university campuses marketHere’s a small [...]
October 22nd, 2007
[...] unknown wrote an interesting post today onHere’s a quick excerptWhether it is the iPod-halo effect, or from Apple’s tempting free iPod campaigns, the Cupertino, CA based company is seeing their share of the university market grow. According to SurveyU’s newest survey (PDF link) Apple is second only … [...]