Apple goes green and consumers win
Everyone knows that Apple is Barack Obama of the technology world; the tech giant is fresh, hip, and a new twist on a stagnant industry. Part of Apple’s direction in the limelight is adopting a definitely more eco-friendly stance. Though going green tends to be more spendy for consumers on a day to day basis, Apple might be one of the only companies making it easy for consumers to help save the earth rather than save pennies in a decidedly tight economic climate.
Hybrid vehicles cost more than even those who have extra bodily organs to auction off can afford, organic foods are a painfully wallet-intensive purchase, candle light really isn’t that practical nowadays as energy prices skyrocket. Being green ain’t cheap, and businesses are doing their damndests to make sure you feel extra special about how much you have to spend to keep nature in mind.
Thankfully, one company is doing what it can to make sure you can be attentive to nature as well as your bank statement. For a while now, Apple’s ambitious leader Steve Jobs has spoken about Apple wanted to be a more eco-friendly company; even I was skeptical, as it seems a near contradiction to speak of producing technology hardware that isn’t detrimental to nature. Having said that, I was pleasantly surprised to see Apple begin executing what many only discuss like they’re politicians, working the campaign trail with rhetoric.
At a keynote address given at the MacWorld expo this week, Steve Jobs announced a brand new portable unit called the Macbook Air; besides being laughably small and portable, the unit is comprised of economically friendly aluminum, and the display is both arsenic and mercury free, something that many other companies cannot tack on as a feature. For Apple, letting consumers know that forthcoming products won’t destroy our planet isn’t a nicety, it is a necessity.
Even your grandma has an iPod to listen to those old Barry White recordings; if you want a new iPod, you might be pleasantly surprised to learn that you don’t have to chuck your old unit completely. Apple is giving 10% off new iPods to those who “recycle” their old units when they purchase new ones at an Apple retailer. Is 10% enough for you to keep the environment in mind? You’d better bet it is…or it should be. You’d be foolish to pass up an opportunity to do a little good for the planet and your pile-o-cash.
You might say, Triston, everyone is focused on saving the planet, not just Apple. Sure, everyone speaks gallantly about taking steps to preserve the environment. I’m a huge believer in trusting actions, not words; in this case, I appreciate Apple’s visibly evidenced move to make sure we don’t destroy the planet we live on…at least as quickly.
Truth of the matter is that, ideally, no one would need factories to mass produce materials that are detrimental to the environment; however, living off the carrots in your garden and refusing to use electricity won’t stop the machine. With that in mind, why not support companies who are actually doing something to stem the tidal wave of destruction that is being wreaked on our good planet?
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