Research company Gartner, Inc. has predicted by 2011 Apple (AAPL) will double its computer markets shares in the U.S. and Western Europe.
“By 2011, Apple will double its U.S. and Western Europe unit market share in Computers. Apple’s gains in computer market share reflect as much on the failures of the rest of the industry as on Apple’s success. Apple is challenging its competitors with software integration that provides ease of use and flexibility; continuous and more frequent innovation in hardware and software; and an ecosystem that focuses on interoperability across multiple devices (such as iPod and iMac cross-selling)”
Gartner credits Apple’s strong business model for some of its success but they also state that the “failures of the rest of the industry” are playing a significant role in keeping Apple moving forward.
Gartner predicts that by 2012 half of business traveler will leave their laptops at home in favor of smaller devices. Gartner states:
“Vendors are developing solutions to address these concerns: new classes of Internet-centric pocketable devices at the sub-$400 level; and server and Web-based applications that can be accessed from anywhere.”
Gartner predictions are favorable for Apple. If you look at the iPhone and, the iTouch it’s clear that Apple is already thinking along these lines especially when you check out the capabilities of the iTouch. Apple is clearly paying attention and is prepared to utilize it. Recently, Apple had their first quarter earnings call during that call Peter Oppenheimer, their senior vice-president and Chief Financial Officer, stated:
“This new iPod has the potential to grow the iPod from being just a music and video player into being the first mainstream WiFi mobile platform running all kinds of mobile applications.”
The other eight predictions that Gartner made were:
By 2012, 80 percent of all commercial software will include elements of open-source technology. Large software vendors will have to invest in embedded open source strategies to remain competitive and relevant.
By 2012, at least one-third of spending on business application software will be in the form of service subscription rather than as product license.
By 2011, early adopters of technology will forgo capital expenditure, instead purchasing 40 percent of their IT infrastructure as service. Increased high-speed bandwidth will make it practical to locate infrastructure at other sites, while still receiving the same response times. Also, with service oriented architecture (SOA) becoming more common, cloud computing will take off, unshackling applications from specific infrastructure.
By 2009, one or more environmental criteria will start featuring on the list of top six buying criteria for IT goods in the case of more than one-third of IT organizations.
By 2010, full life cycle energy and CO2 footprint will become mandatory PC hardware buying criteria for 75 percent of IT organizations.
By 2011, suppliers of large global enterprises will need to prove their ‘Green’ credentials through an audited process to retain ‘preferred supplier’ status.
By 2010, as much as half of all software, hardware, and services acquisitions made by IT will be decided by end-user preferences.
By 2011, the number of 3D printers in homes and business will grow 100-fold over 2006 levels.
Gartner has stated that while the full impact of these trends might not appear this year executives should act now so they can exploit the trends for their competitive damage. Gartner selected these predictions from over 100 predictions they review each year.