Apple recently received the international design award which was handed out by the Industrials Designers Society (IDSA) along with BusinessWeek magazine.
Design awards were granted in 17 categories. In total Apple received four awards. In the computer equipment category Apple received awards for its wireless keyboard, MacBook Air, and the iMac. Under the communication tools category Apple received an award for it’s iPhone.
IDEA 2008 gold award was given to the Apple wireless keyboard. Apple released its wireless keyboard on September 13, 2003. Although Apple wasn’t the first company to release a wireless keyboard it was the first to deliver Adaptive Frequency Hopping (AFH) software which eliminates interference between Bluetooth devices and other wireless networks and devices. Regarding the Apple wireless keyboard, IDSA judge Rinat Aruh said: “It’s exactly what a wireless keyboard needs to be: simple enough that you don’t need an instruction manual and small enough to disappear when it’s not in use.”
The MacBook Air also received the prestigious gold award. When the MacBook Air was released, it mixed reviews. Some of those who criticized it commented about the many things it was lacking. The MacBook Air isn’t meant to be your primary computer it’s a secondary computer obviously targeted at the person on the go who doesn’t need a lot of extras. If I still traveled as I used to in the corporate world this would have been a perfect solution for my computing needs.
Ryan Eder, who is a member of IDSA and also a designer said: “The MacBook Air is an impressive feat in both design and engineering. It’s hard not to fall in love at first sight. Compared to other notebooks, it creates an unparalleled emotional connection; a truly revolutionary product.”
In the same category the iMac received a silver award.
In the communication tools category, Unsurprisingly, the Apple iPhone received one out of two “Best in Show” awards. In its first weekend Apple sold over one million iPhone 3G’s. That’s fairly impressive especially with the amount of issues some users faced when trying to log onto iTunes or accessing MobileMe.
If you log onto the IDSA IDEA website you’ll be able to check out all the winning entries.
Earlier this year, Apple received the prestigious black pencil award from company D&AD for the aluminum iMac along with the iPod. Apple also received the yellow pencil award for its iPhone touch.