Apple ‘netbook’ spotted?

October 23, 2008

There’s a lot of space in between an iPhone and MacBook, and right now the possibility that Apple could be working on some “interesting ideas” to fill that void has people talking.

During Tuesday’s Q4 fiscal results conference call, Steve Jobs answered analyst questions, the first time he’s taken part in the call since 2000.

Naturally, wherever Mssr Jobs is, there’s news and Tuesday was no exception. Specifically, his replies to queries about Apple’s plans vis-a-vis the growing netbook phenomenon left much open to interpretation and begged more questions than he answered:

  • We choose to be in certain segments of the market, and we choose not to be in certain segments of the market.
  • We don’t know how to make a $500 computer that’s not a piece of junk, and our DNA will not let us ship that.
  • We’ll wait and see how that nascent category evolves and we’ve got some pretty interesting ideas if it does evolve.
  • It’s that last point that really stirred imaginations and got tongues wagging. What will an Apple netbook look like? What will it and, just as importantly, won’t it do?

    Another thing sure to fan flames burning in fan boy hearts is a report form New York Times stating that an anonymous websearch has sighted what it believes is an Apple netbook in the wild:

    [A] search engine company shared with me on condition that I not reveal its name: The company spotted Web visits from an unannounced Apple product with a display somewhere between an iPhone and a MacBook. Is it the iPhone 3.0 or the NetMac 1.0?

    Or, is it some cleaver bugger running OS X on his Asus EeePC, spoofing the servers? My money’s on the latter.

    Yet the possibility that Apple really is working on a netbook, perhaps the son of the eMate (EveryMac, pictured above), it’s impossible to put the idea down.

    With that seed planted, if you could be an angel on the shoulder of the product manager in charge of Apple’s netbook, what would you put inside? Intel Atom or Via Nano? WiMAX or 3G? You there be any ports?

    The possibilities are endless…



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    3 Responses to “Apple ‘netbook’ spotted?”

    1. Ken:

      It’s a difficult piece of the market for Apple. How do you put out a model with enough features to be popular while keeping it from cannibalizing sales of Macbooks or iPod touch?

      With the 32gig Touch listing for $399, kinda tough.

      “We don’t know how to make a $500 computer that’s not a piece of junk, and our DNA will not let us ship that.” LOL, classic Jobs.

      Translation: We can’t sell a reliable $500 computer and maintain 30% margins and our DNA won’t allow us to do that.

      Jobs=genius

    2. mongo:

      glad to see we can agree on a few things ;>

    3. A Reviewer:

      I love this netbook! When I ordered my first netbook, I wasn’t sure how user-friendly and useful it would be. However, this ASUS turned out to be everything I expected, and more. I love the classy look and the form factor. I ordered the RAM upgrade to 2GB and the Samsung DVD writer that was recommended here. The RAM installed without a hitch, and the Samsung DVD works great. The glossy black look of the DVD writer matches the netbook glossy look perfectly. I don’t mind all the fingerprints. They clean off easily. This netbook is fast and fully functional. I like having 3 USB ports. The 10.5 hour battery life is incredible! Other users were unsure about viewing a glossy screen, but don’t worry. I hardly notice any reflections…I think because of the smaller screen. My Gateway 17″ laptop with a glossy screen shows a lot of reflections, even inside. I really don’t mind them. But, I am thrilled that the ASUS glossy screen is so easy on the eyes. The glossy screen makes the colors and photos so rich and vivid. I

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