Apple set to rock the holidays?
Previously, Blorge has reported that the credit crunch will bite Apple. Yet, new and conflicting data from a trio of sources highlights the complexity of measuring expectations, especially when it comes to our favorite fruit company.
While the economy heads South at an increasing rate of speed, our favorite fruit company looks like it’s well-positioned to weather the storm or so says Bullish Cross, which is predicting Apple will generate up to $1.2 billion over analyst estimates.
Furthermore, ChangeWave (via Ars Technica) is presenting a 90-day outlook for consumer buying intentions and, yes, Apple is expected to roll happily through the holidays despite a slowdown in expected spending on consumer computer purchases.
Specifically, ChangeWave found that of those expecting to buy a notebook over the next three months, about 33 percent of them will buy a Mac. Moreover, 27 percent of those wanting a desktop will choose Apple-branded kit. These percentages compare well with Dell and easily bests HP, meaning Apple will likely perform relatively well in the US.
A Bigger Slice of a Smaller Pie?
But with spending overall expected to fall, will Apple be taking a bigger slice of a smaller pie? That’s certainly a possibility and one suggested by a DigiTimes write up that says Apple has reduced orders with portable OEM partner Quanta by up to 30 percent.
It’s certainly true that DigiTimes has a spotty at best record vis-a-vis Apple production goals and products. But with the economy swirling ’round the bowl as heads decidedly South, one wonders how much good news the company will be able to wring from this holiday shopping season.
Then again, even as other smartphone vendors were posting all-time-low sales figures last quarter, Apple and its iPhone delivered in spades. Mac sales last quarter set a new record, as well, even as competitors like Dell and HP slashed prices to move product, something Apple hasn’t needed to do.
Can anything, even a global recession dampen, Apple’s outlook? I’m thinking now’s a good time to invest in both a Mac and AAPL…
What’s your take?
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