Flash on the iPhone? Apple, Adobe said working together…
Shantanu Narayen, the graphic software giant’s chief executive officer, overheard on the sidelines of the World Economic Forum in Davos, Switzerland, purportedly has said that not only is Flash for the iPhone not dead, but that work is moving ahead.
That said, Apple’s App Store claims to solve life’s little problems one application at a time. However, one application found on 800-million cellphones, as well as 98 percent of all PCs, that can not be found on the App Store or iPhone is Flash.
And, for good reason
Steve Jobs has said that neither Flash nor Flash Lite, a reduced calorie version of the multimedia authoring and delivery technology designed for designed for mobile devices, simply don’t deliver. Further, Apple’s numero uno has also stated that neither would be allowed on the company’s revolutionary handset—period.
Well, after several false starts over the intervening months, Adobe’s CEO is back again, claiming his company is directly working with our favorite fruit company in order to make Flash on the iPhone a reality.
“It’s a hard technical challenge, and that’s part of the reason Apple and Adobe are collaborating. The ball is in our court. The onus is on us to deliver,â€Â Shantanu Narayen, CEO of Adobe, told Bloomberg.
So is Narayen’s pronouncement that his company is “collaborating” with Apple on Flash for the iPhone anything more than a marketing move? Whatever the case, that Adobe can create a product which passes a Steve Jobs sniff test is far from a sure thing.
Still, do we really “need” Flash—Joost and YouTube seem to be doing just fine without Adobe’s flaky, insecure middleware—on the iPhone? There are more than a few people, myself included, that could live a lot of years before they would ever miss seeing Flash-based web animations on their iPhones—it’s just so 20th Century tacky. And, isn’t Apple already changing the gaming industry without crappy Flash-animated games on the iPod touch?
Nevertheless, it seems pretty clear that Adobe is intent on making Flash on the iPhone a reality. That is, given the humiliation they have brought on themselves (and endured) to date, perhaps it really is just a matter of time…
What’s your take?
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June 27th, 2009
your post is helpful and informative