Apple alights at 253 on Fortune Global 500
It’s a long way from the top spot, but the company’s rise is emblematic of its strategy. In good times and bad, there is only one path for Jobs and the other inhabitants of 1 Infinite Loop—innovate or die.
Recent days have seen a steady stream of good news for our favorite fruit company. From site selection for a multi-billion dollar data center and Steve Jobs return to double-digit Mac unit volume growth and amazing iPhone 3GS sales, the recession be damned, Apple’s truly on a roll.
The latest indicator of Apple’s rising buoyant prospects, albeit based on 2008 data, is the company’s ascent up the Fortune Global 500, with the Cupertino, CA-based iPod, iPhone and Mac maker landing at 253, up from 337 in last year’s ranking. Given the better than industry average official results thus far in 2009 and anticipated trend-busting numbers in the second half, it’s not hard to imagine Apple rising into the top 200 in next year’s listing.
Although results for the company’s third fiscal quarter aren’t expected to astound, I’m really looking forward to parsing the details. That is, whatever pause the global economic downturn has forced on Apple seems to have already passed, and Jobs et al look set to resume rapid acquisition of computer and smartphone market share.
Cupertino just keeps executing like mad men and that’s a beautiful thing…
What’s your take?
Related Posts:
