Apple’s Cook: ‘We don’t want to build the most computers’
After 30 plus years of selling premium quality, priced computers, the question somehow still keeps coming up: Why not make a bunch of cheap junk to make some money? Unsurprisingly, Apple’s answer was more of the same.
Quoting comments by Chief Operating Officer Tim Cook made during Tuesday’s fiscal results conference call, MacUser U.K. reports that Apple’s goal isn’t to make the most computers, only the best. Specifically, Apple’s COO was responding to a question about whether Apple will make a netbook.
“Our goal is not to build the most computers; it’s to build the best,” said Cook. “I think some of the netbooks that are being delivered or many of those are … very slow.”
He added that netbooks often come to market with software that’s badly out of date because they lack the fundamental performance to support an up-to-date experience. And, yes, he again disparaged most netbooks’ small, low-resolution screens and cramped, difficult keyboards.
“When you look at being now able to buy a Macbook Pro for $800 less than someone could have done in October of last year, it’s just jaw-dropping. And so we feel very good about our strategy and our pricing and I think frankly the results bear it out,” said Cook, who handled Steve Jobs’ day-to-day management role during the CEO’s medical leave. “If you look at it now … the Mac has outrun the market a staggering 18 of the last 19 quarters, and I think that really says that we do have the right approach.”
Listen to Tim Cook’s full comments via the cached streamed QuickTime of Tuesday’s FY2009 results conference call with analysts and reporters.
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July 24th, 2009
Yeah, not having a Netbook or a modest spec desktop without having it come inside a monitor you don’t need is a big benefit to consumers.
It’s really nice I can buy a Mac for $800 less than last year, but it doesn’t change the fact I couldn’t last year.
Feel free to yammer about those Laptop Hunter Ads not being effective, then find an example of Apple lowering prices cause they love you so much.
It’s one thing to admire the the thing of beauty that is Apple marketing. It’s another thing to have battered wives syndrome.
When you have a closed system with limited models, the Nvidia bubble issue, defective LCDs, cracking and discoloring cases etc… make it tough to swallow your premise.
It’s understandable to have such things happen when dealing with low margin, commodity equipment, not so much if I gave you 30% margins.
You are actually bragging about a lack of choice that totally works in Apples favor. I need to find the law that states if you offer a Netbook, you have to stop selling other models.