Light Peak, an Apple invention? Pfft… as if!
An article that’s chock full of quotes from an Intel I/O division talking head, leads off with the words, “industry sources say.” Although chipzilla wonks can technically be referred to as industry sources in the same article in which they’re (more than likely) quoting them by name, it seems like a little face saving is going on here.
News.com is running an interesting piece on the bleeding edge input-output (I/O) technology demonstrated recently on a hackintosh. Their write up begins by siting “industry sources” as saying this tech didn’t originate with Apple and then moves on to quote (”Separately, on Tuesday”) an Intel guy saying essentially the same thing, but without mentioning anything, especially negative, about Apple.
“We’ve been working on optical for many years. Specifically, this technology the last couple of years,” said Jason Ziller, director, optical input-output program office, Intel. “We’ve developed the technology, we’ve developed the specifications, documenting the technology, and we have prototype product.”
Ziller then goes to great pains to underscore the notion that Light Peak will complement — the Mac blogosphere enthusiastically embraced the idea that this new 10Gbps tech would kill off all other I/O — rather than replace other connection technologies, specifically USB 3.0 which is in the the slow process of being rolled out (someday).
The party line…
Then News.com trots out Jeff Ravencraft of the USB Implementers Forum who says, “We’ll be evaluating and looking at it as it comes forward. We’ll continue to evaluate and work with Jason’s team.”
Can you say “friendly press coverage”? Well, me being an Apple fan boy, I don’t have a leg to stand on, but we’re definitely getting spun…
What’s your take?
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October 1st, 2009
I am a fanboi too, the way I look at it is -
Why use the Mac OS to do the demo, why not vista or xp if they were or had doing doing research on it for quite sometime (would appreciate a chronology of events from day 1).
But being a fanboi there is more than meets the eye here, so someone is lying or someone is covering up for going against the grain of truth.
BTW who has more to gain with this feature, Apple or Intel?