Apple testing the TV subscription waters
Here’s an old rumor with new legs that posits our favorite fruit company has been spotted out and about talking to the major television networks about possibly joining a new iTunes-based subscription service. Naturally, ABC and Disney are among those said to be most interested.
The New York Times reports that Apple has been talking with the major television networks about a potential TV subscription service tied to iTunes. As of this writing, ABC, CBS and Disney are said to be the most interested.
Further, the Wall Street Journal (via MediaPost) adds that News Corporation, which owns Fox, and Turner Broadcasting, which owns CNN and TNT, have been less enthusiastic about the prospect of partnering with Apple.
Assuming Apple does set up an iTunes-based TV subscription service “” it’s been previously stated that $30 per month is the target cost “” it could fundamentally alter the television business, allowing subscribers to turn off their cable TV subscriptions and cutting out the likes Time Warner and Comcast.
I turned off cable television over a year ago after installing a powered TV antenna (about 10 digital and 10 analog stations) and have absolutely no regrets. That said, full digital, on-demand television via iTunes for $30 a month would be a no brainer…
What’s your take?
