Apple announces 33% Mac growth, 3.27m iPads sold

July 20, 2010

Analysts set the expectations and the mothership inevitably knocks ‘em. Mac and iPhone unit volumes both posted excellent double-digit growth, and Apple’s latest creation, the iPad, also delivered high unit volume, selling more than a quarter-million units in the last few days of the period.

Apple has announced results for its third fiscal quarter ending in June. The Company posted record revenue of $15.7 (vs. $9.37) billion and net quarterly profit of $3.25 (vs. $1.83) billion or $3.51 (vs. $2.01) per diluted share. Gross margin was 39.1 percent vs. 40.9 percent last and international sales came in at 52 percent of revenue.

“It was a phenomenal quarter that exceeded our expectations all around, including the most successful product launch in Apple’s history with iPhone 4,” said Steve Jobs. “iPad is off to a terrific start, more people are buying Macs than ever before, and we have amazing new products still to come this year.”

    • • 3.47 (vs. 2.6) million Macs, a new quarterly record and 33 percent unit increase y-o-y
      — Unit volume grew by 100 percent in China

      • 8.4-million iPhones, 61 percent unit growth y-o-y
      — iPhone 4 is the most successful product launch in its history
      — Free bumper/case program will cost $175-million

      • 9.41 (vs. 10.1) million iPods, 8 percent unit decline y-o-y
      — iPod ASP down $7 on the back-to-store promo (free touch) and a strong dollar
      — iPod touch was up 48 percent y-o-y

      • 3.27-million iPads ($640 ASP)

      • Company added $4-billion in cash

      • Company anticipates EPS of $3.82 on revenues of $17.03-billion next quarter

Back on June 23, Apple announced it had sold 3-million iPads. This would seem to indicate that the company sold about 250,000 tablets over the final three days of the quarter, which ended on the 26th.

Thereupon, given two more quarters in 2010, the company is on track to sell about 10 million iPads this year, though one would expect sales to rise as high as supply will allow through the holiday shopping period. Of course, this calculation doesn’t take into account additional demand from new countries and Apple’s adding nine more countries on Friday, July 23, as well as more through the end of the year.

Apple offers the analyst conference calls as a live/cached QuickTime stream, which be available for replay for about two weeks from today.

What’s surprised you about today’s results?



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