How much would you pay for a la carte TV with ability to use your iPad as the ultimate remote? Don’t answer yet, because Apple’s gonna pitch in App Store access and personal photo + video sharing via MobileMe (account sold separately). Now, how much would you pay?!?
Kevin Rose has a spotty reputation vis-a-vis Apple punditry, but he gets enough right to keep us coming back for more. And, more is definitely what he’s offering this time around with the pronouncement that the Apple TV has indeed been redesigned (iOS under the hood), renamed iTV and will sell for $99 from September.
He adds that we can also expect the following:
- • iOS TV Applications: An iPhone/Pad like marketplace for television applications. Video sharing/streaming/recording apps, interactive news apps and, of course, games.
• a la carte (app) stations: With Apple’s iAds, content producers (e.g. ABC/NBC/etc.) can directly monetize and distribute their content.
• .Me Picture/Video sharing: At $99 your parents, grandparents, and friends will have an iTV, especially if they can get instant, pain-free photo and video updates of the grandkids.
• iPad remote control: You’ll be able to editing videos, control games and extend the interactive television experience, such watching Monday Night Football while viewing/exploring other camera angles on the iPad.
— Rose doesn’t mention it, but Magic Trackpad is also expected to be iTV ready.
Rose says that iTV will eventually destroy the television side of cable and satellite, as you will only need bandwidth (i.e. a dumb pipe) to watch — adios, monthly cable (TV) bill!
How would this be different from Hulu or Boxee? Well, if past is prologue and Apple being Apple, iTV will provide a seamless experience that’s immediately familiar vis-a-vis how people currently watch while extending the experience by delivering apps and games through a single device and interface…
Are you ready to kick cable to the curb?