Apple to HTTP live stream today’s event [u]
For the first time in waking memory, the mothership will live stream an event, and QuickTime isn’t listed as a required application. What’s more, you’ve gotta have a Mac, iPhone, iPod touch or iPad running Safari to tune in, which likely has the last few Windows-only tech editors scrambling for a device to watch on.
Apple announced that it will live stream today’s acoustic guitar with Apple logo sound hole event. This won’t be a plain jane QuickTime feed like your daddy watched back in the day, but a live to the world demo (with no net) of the mothership’s industry-leading HTTP Live Streaming technology, which’s based on open standards.
[u] What does that mean? ReadWriteWeb has a simple explanation:
The HTTP live streaming protocol is a feature of the latest version of Apple’s multimedia player and framework, QuickTime X. The new protocol lets users stream audio and video over HTTP [which] makes things easier for broadcasters, who can use a standard Web server instead of a special media server to stream in almost-real time.
Yes, the irony is that you can watch only from within Apple’s walled garden, as Safari on a Mac (OS X 10.6.x Snow Leopard), or iPhone, iPod touch or iPad (iOS 3.x or higher) are requirements. Apparently, nothing running Windows or Android or anything else will do.
The event is set to kick off at 1 p.m. (EST) at apple.com.
Once again, we can watch Steve Jobs et al do their famous dog n’ pony show with our very own eyes (yeah)…
What’s your take?
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September 1st, 2010
I think that’s great. I never understood why i had to refresh engadget.com or other News Sites several Times to have a “near live stream” when there was a Apple Event.
I am curious if it will work today