Apple: Record profits on bumper Mac, iPad, iPhone sales

October 18, 2010

Once upon a time, Slim Whitman outsold the Beatles and now the iPhone is outselling Blackerry. Think that’s a big deal? Well, the mothership’s got tons more impressive quarterly number to share with the world and you will be impressed.

Apple has announced results for its fiscal fourth quarter which ended on Sept. 25, 2010. Yes, the company has delivered records almost across the board, iPods being the exception, and perhaps the biggest news of all being that Cupertino is shifting more iPads than Macs.

“We are blown away to report over $20 billion in revenue and over $4 billion in after-tax earnings—both all-time records for Apple,” said Steve Jobs. “iPhone sales of 14.1 million were up 91 percent year-over-year, handily beating the 12.1 million phones RIM sold in their most recent quarter. We still have a few surprises left for the remainder of this calendar year.”

      • $4.31 (vs. $2.53)-billion profit on $20.34 (vs. $12.21)-billion revenue
      • 14.1-million iPhones, up 91 percent y-o-y
      • 9.05-million iPods, down 11 percent y-o-y
      • 4.1-million iPads
      • 3.89-million Macs, up 27 percent y-o-y
      • Gross margin of 36.9 percent vs. 41.8 percent last year
      • International sales account for 57 percent of revenue

      Listen to Tim Cook and Peter Oppenheimer bring the Q4 news.

“We’re thrilled with the performance and strength of our business, generating almost $5.7 billion in cash flow from operations during the quarter,” said Peter Oppenheimer, CFO. “Looking ahead to the first fiscal quarter of 2011, we expect revenue of about $23 billion and we expect diluted earnings per share of about $4.80.”

How about those iPhone numbers? Everybody’s gonna focus on the rise of the iPhone versus the decline of the Blackberry, but somewhere Slim Whitman is smiling.

And, yes, the company’s selling more iPads than Macs, are we not stunned and amazed? Well, no, but revenue and profit surely favor the Mac by a large margin as computers still have a much higher average selling price (ASP).

Come again? Why the heck should there be any distinction between Macs and iPads? Moreover, if we include iPads and Macs together — they’re both computers, right? — Apple’s the numero uno computer vendor in the world. What a right and beautiful idea…

What’s your take?

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