HTML5 video adoption soars

October 28, 2010

Blink and it will be gone, least one hopes as much. Flash could linger for years as a niche for legacy hardware and operating systems, but the writing is clearly on the wall for Adobe’s middleware as a mainstream video content delivery vehicle.

Quoting data from MeFeedia, a video search engine, All Things D reports that 54 percent of Web video is now HTML5 compatible. Although it appears the glass is only half full, it was just one-quarter back in May — less than six months ago — the last time MeFeedia released data.

Thereupon, there are laggards and they’re exactly who you’d think they would be:

    • • Full episodes from the major TV Networks (including Hulu)
      • Most cable network content, particularly long-form video
      • Metacafe, MySpace Video, 5min
      • Live video sites such as Ustream and
      • International sites such as, Youku, and Sevenload

Interestingly, iPad users are already enjoying HTML5 video from Hulu via the company’s $8.99 Plus program. Why not everyone else? All Things D suggests that’s a business decision, though I suspect it’s more a matter of inertia, a notion supported by the content owners’ glacial approach to rolling video to date…

What’s your take?

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