Once upon a time there was a company who used a clever design trick to make their cell phone antenna look like stylish trim. Apple will not do THAT again, and will instead hide antennas behind their logo.
When you think about the mistakes that Apple has made over the last several years, it is easy to come up empty. After all, their most recent products, the iPad and iPhone are kings of their respective marketplaces, and their old products are setting new records, as well. Their stock price and company value are both through the roof. But there was that Antenna-gate thing that accompanied the release of the iPhone 4, and whether it was an actual problem or a put-up job by Apple haters in the tech press corps, it was a large pain in the posterior for Steve Jobs and his company.
Rather than face that particular problem again, Apple will be redefining the way in which they get signal in and out of their mobile devices in the future. We are pretty sure that Steve does not want to hold any more emergency press conferences to refute sudden signal loss, so they have applied for a patent that will utilize a somewhat simpler bit of engineering for mobile antennas, according to a CultOfMac story. This new methodology will use the Apple logo that the company puts on all devices to play the role of antenna as well as brand recognition.
This technology may be put to use with more than just the iPhone, if the drawings in the patent application mean anything. Whatever the new design for the iPhone, it will certainly be used on the iPad, the drawings show the logo-based antenna in use on what looks suspiciously like a MacBook, as well. From the logo position, all these devices will also incorporate the steel superstructure into the design of the antenna in such a way that a Death Grip is not possible.