Review: Guy Kawasaki’s ‘Enchantment,’ a practical guide to living

March 8, 2011

I’ve been enjoying a privilege, but now it’s available to everyone — Guy Kawasaki’s newest book. From Apple software evangelist to go to start up, well, guy, he’s had a storied career and now he’s distilled it down to the secret sauce, a how to guide for entrepreneurs that’s as much about living your life right as it is getting product out the door.

You may have heard Guy Kawasaki’s ninth book is now on sale. For the last week and some days, been I’ve reading Enchantment: The Art of Changing Hearts, Minds, and Actions (Amazon, $13.74) and, although it’s a book written on how to get your act together and deliver a great product, service or idea, it’s really about how to live right.

By contrast, a no response stops everything. There’s no place to go, nothing to build on, and no further options are available. You will never know what may have come out of a relationship if you don’t let it begin. At least, think “not yet” instead of no.

Although you probably won’t be dumping your co-workers, wife, employees or kids with a single no, the notion of yes — working through an offer rather than killing it outright — just might make you and those around a good bit happier. That is, yes doesn’t mean giving away your things, money and/or authority, but seeing beyond your narrow vision, however enlightened that is, could be a very good thing.

The power of yes

And, yes, for you business folks and entrepreneurs, Enchantment is positively packed with solid, practical advise on how to build trust, polish your pitch and, generally, get your insanely great product, service or idea out the door and change the world.

Embrace the nobodies. Lonelyboy15 and LATrixie are as likely to make your cause a success as A-list bloggers or traditional journalists. Anyone who understands and embraces your cause and wants to spread the word is worthy of you attention.

Which is another very powerful way of saying yes. For example, after seeing a prerelease Macintosh in 1983, a young and very nobody Guy Kawasaki made it his mission to get a job selling the computer for the rest of us to the world.

Steve Jobs saw the potential in Kawasaki, who was selling jewelry at the time, and gave him a job at Apple on the Macintosh team convincing software developers to write for the platform. And, the rest, as they say, is history.

Get the book, it’s loaded with practical nuts and bolts advice that you can use in everything you do…

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