MacBook Pro and its big price tag won’t scare consumers

May 21, 2012

MacBook Pro fans haven’t had a reason to be excited since 2008 when Apple’s flagship laptop last received a design upgrade.

With a new MacBook Pro featuring a completely new design rumored for release this summer, and those 2008 laptops hitting that “old” four-year mark, we might see a lineup for the new laptop outside of Apple stores. But will a larger price tag deter those customers?

One of the newest features of the updated MacBook Pro is the rumored Retina Display screen that will make those Final Cut Pro-edited movies and Adobe Photoshopped photos look crystal clear. The Retina Display is Apple’s hottest technology right now, recently making an appearance on the New iPad. It’s expected to carry Apple’s digital devices far ahead of the competition.

But it doesn’t come cheap.

Multiple media reports in the past week have been talking about how much more expensive Retina displays cost. The LA Times says Apple pays about $68 per display on its current 15-inch MacBook Pro laptop. How much will it cost for a MacBook Pro with Retina display? $160. On average, Retina displays cost about $100 more than its non-Retina display counterpart.

If that cost hits consumers, Apple laptop users that demand the extra oomph that the MacBook Pro packs have some decisions to make.

Current MacBook Pros cost between $1,200 and $2,500, depending on screen size and processor speed. If the Retina cost hits consumers director, a 13-inch MacBook Pro could start at $1,300.

I checked the Twitter-sphere to see if a potential up in price would make or break a decision to buy and most people said they need to update their once-powerful laptop desperately and that a slightly higher price wouldn’t matter.

I agree with those people. And Apple and all of its marketing gurus have the perfect way to make that price not seem so bad.

As mentioned, the highest end MacBook Pro currently starts at $2,500 right now. That’s for a 17-inch model with the fastest processor currently available. It’s been rumored that Apple is ditching its 17-inch beast of a laptop with the next round of refreshes, so you won’t see such a huge price range.

Compared to $1,200-$2,500, I bet we will see something along the lines of $1,300-$2,000. That certainly looks a lot better in an advertisement.

Would a slight price increase affect your decision if you’re in the market for a new MacBook Pro? Let me know below.

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