13-inch Retina MacBook Pro starts shipping today for $1699

October 23, 2012

Apple has unveiled a new MacBook, which has the second most amount of pixels found in any notebook in the world.

That’s right. Apple announced a 13-inch version of its MacBook with Retina display.  The only computer it comes second to in terms of pixels? Apple’s 15-inch version of its Retina MacBook Pro.

The laptop will start at $1,699. That includes 128 GB of solid-state flash memory, 8 GB of RAM and a 2.5 Ghz processor. It starts shipping today.

The move was heavily expected. As pointed out by Apple’s Vice President of Marketing Phil Schiller, the Mac again outgrew the PC market by seven times in the past year. It has been outgrowing the PC market for the past six years, in fact.

And the Mac is currently the No.1 desktop and No. 1 Notebook in the U.S. and the 13-inch MacBook is the most popular out of all of those. So it only made sense that Apple took its most expensive laptop and made a more affordable option.

The 13-inch Retina MacBook Pro has four times the amount of pixels as its 13-inch predecessor. It features a resolution of 2560×1600 — or 4.096 million pixels.

Apple also unveiled a new Mac Mini and a completely redesigned iMac, which we’ll be covering throughout out the day on Blorge.

Follow Blorge for more news from today’s Keynote address.

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