Depressing Apple news: Mac sales plummet

January 25, 2013

Apple Mac sales, including MacBooks and the iMac, dropped 22 percent in the fourth quarter of 2012, accounting for quite a low percentage of Apple’s $55 billion in revenue for the quarter.

There are a few reasons why, with the first being supplies.

Apple CEO Tim Cook wasn’t shy to say that the new iMac, which features an unbelievably thin body, was hampered by tough supply constraints. He admitted that the company should have waited until after the new year to release the refreshed desktop solution.

The other is the iPad, which is becoming the computer of choice for many people. If you only have to write emails, surf the web and entertain yourself with kitten videos, the iPad is your computer.

For Apple, it cannibalized its Mac sales.

During the three month period that ended Dec. 31, 2012, Apple sold 4.1 million Macs, more than a million less than it sold in 2011 and 800,000 less than it sold in the 2012 third quarter.

Along with missed sales from its iPhone 5, Apple’s stock also drastically dropped 10 percent and closed Thursday at $450 per share. Shares of Apple were trading at $700 in September.

Not only did supplies hurt Mac sales, but also the choosing of the release date. The 21.5-inch iMac model didn’t start shipping until early December. A 27-inch version literally started shipping weeks before the new year.

Apple hopes to rebound in the first quarter of this year. It’s estimated that the 700,000 in lost Mac unit sales cost Apple nearly $1 billion in revenue, according to Computer World.

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