HBO Go coming to Apple TV?

February 1, 2013

Apple TV fans who have been paining to get HBO Go on their set-top box might have reason to be excited.

Reports out Thursday say that Apple is currently in talks with HBO to bring it shows like Girl and The Newsroom, in addition to a bevy of movies to the Apple TV.

“Apple Inc. is in negotiations to start carrying Time Warner Inc.’s HBO Go application on Apple TV by mid-2013, according to two people familiar with the plans,” according to a report from Bloomberg. “Cable and satellite subscribers who pay for HBO will be able to watch more than 600 hours of films and television shows on Apple TV, said the people, who asked not to be identified because the talks are private.”

If HBO goes through, it would join Netflix and Hulu Plus as the third TV show and movie content provider.

According to the report, it’s unclear if non-HBO subscribers would be able to somehow subscribe to the premium service, like they can with Hulu Plus. If they can’t, it would be a big blow to those looking to enjoy HBO content, but don’t want to pay their cable or satellite provider the big bucks for access.

Additionally, it would be redundant to only give access to HBO subscribers. All major cable and satellite providers offer some kind of on-demand service that allow subscribers to watch at their convenience.

This HBO report should certainly fuel new Apple TV rumors, which seemed to fizzle out following the release of the iPhone 5 and the iPad Mini. Throughout 2012, several analysts suggested Apple would release a dedicated television set, but that has yet to be seen.

Earlier this week, an updated version of the Apple TV popped up in FCC filings, suggesting that the new set-top box would be smaller, but didn’t give any hints at performance.

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