Now the content isn’t live, rather, it will air its programming 24 hours after it runs on TV. CW is already on Xbox 360 and Windows 8, so bringing it to Apple TV made sense. The next question is when will ABC, NBC, CBS and Fox follow suit? It wouldn’t be difficult. The big four all have iPad and iPhone apps that allow users to watch primetime programming one to seven days after it broadcasts on TV.
The CW told MacRumors, “It’s a dedicated CW app that will work like our Xbox and mobile and tablet apps — no cable authentication required, full episodes of our shows available next day after air, ad-supported.”
This could be the first of many important steps for Apple TV, which many expect will “crack the code” this year, or early next year. Today, Apple TV offers over-the-top services from Netflix and Hulu, in addition to more specialized sports services like MLB TV and NBA League Pass.
What it doesn’t offer is access to live or local content. That could be the code that Jobs said he cracked.
The biggest obstacle to getting that content is getting licensing to content rights and coming up with a business plan to monetize the content.
The CW released its fall lineup this week, which includes new shows The Originals, The Tomorrow People and Reign. It also switched up the time on some of its popular programing like Supernatural and Beauty and The Beast.