MacWorld reassures us…its OK to be Mac snobs
March 12, 2008
Have you been hiding in your well-decorated office or den, clutching your MacBook or iMac close, afraid to emerge and face the vindictive world who wants nothing good for you or your Mac? Do you spend your time flitting through the shadows as you whisper softly into your iPhone? Those days are over — MacWorld has taken a bold stance in saying there is absolutely nothing wrong with you or your Mac, and if that means you’re a snob, so be it!
Though I have been known to advocate the Macbook Pro over the standard Macbook, I am a reasonable fellow, and understand that not everyone is in love with the brushed aluminum like myself. For all you white shell lovers, you need ways to ensure your Macbook keeps neat, tidy and shiny. 
Dear Readers: unfortunately, my beloved 30 Gb black iPod video recently jumped the twig. I must say, I was only slightly disappointed, because it gave me a reason to buy a new Apple gadget. The question, though, is whether to buy a hacked iPhone or an iPod Touch. 
For those of you who haven’t been questioned by an Apple employee about purchasing extended Applecare for your new Mac (and for those that have), you are faced with the decision most customers generally dread at other stores. The question that runs through your mind is this: is this just a scam for more of my hard-earned money, or is it really worth it and necessary? 
Though many Apple computers’ graphical units are based on Radeon technology, a rumor is circulating that Nvidia, another well-respected graphical powerhouse, is working on a new GPU for Apple computers. Not only that, the new GPUs, or GPGPUs, will be able to function for both graphical purposes as well as lending a hand to the main CPU. 
Since the iPhone was born, there’s been a rift in the user community between those who keep the iPhone the way Apple intended, only updating when Apple releases something new. On the flip side, there’s the “jailbreak” community, who has been opening up the iPhone to new applications and uses, though admittedly to the detriment of some user’s phones, for the same amount of time. Whether Apple admits to it or not, the iPhone “hackers” have been responsible for all the recent innovation to the iPhone. 
With MacWorld comes all good things; okay, perhaps not the Macbook Air, or updates to the Apple’s wireless router, but know that good things spill forth from Cupertino in all arenas shortly after MacWorld. For those of you who aren’t completely enamored with the new Macbook Air, rumor has it that the real Clydesdales of the Apple portable lineup, the Macbook Pros, are due to receive the bigger trackpad (and yummy features) of the Air and an updated processor. 
Are you looking to typify the elitist, snobby Mac owner? Did you just purchase your new Macbook Air and are looking for a great new case? Here’s the epitome of in-your-face flashiness: though Jobs probably doesn’t recommend packing your new baby away in a real manila envelope for transportation, there is a legitimate carrying case lookalike being produced. 
The company that was doing so swimmingly last year has seen a drop in stock prices, just as Steve Jobs announced these seemingly great products that would be joining the Apple lineup. The future isn’t looking bright for 2008, but there might be a few saving graces for both Apple and the shareholders. 
Everyone knows that Apple is Barack Obama of the technology world; the tech giant is fresh, hip, and a new twist on a stagnant industry. Part of Apple’s direction in the limelight is adopting a definitely more eco-friendly stance. Though going green tends to be more spendy for consumers on a day to day basis, Apple might be one of the only companies making it easy for consumers to help save the earth rather than save pennies in a decidedly tight economic climate. 