Apple ships a new product and there’s an uproar. The fans rejoice, seeing all that is good, while the haters, well… Here we are again and Cupertino’s latest opus, or at least the first movement thereof, has caused quite a still. Though the hand ringers are unlikely to go silent, there isn’t much left to complain about after today.
The version Apple shipped in June 2011 was greeted with both cheers and jeers. The admixture of superior editing and performance characteristics contrasted sharply with missing features, such as multicam support, backward compatibility and collaboration tools. With this release, Apple has addressed the great majority of problems while significantly upping the performance ante.
One of the last unfinished thoughts Steve Jobs left us with was textbooks. Walter Isaacson’s seminal biography of the Apple co-founder teased that the next textbook publishing was the next industry the iconic technology visionary was seeking to revolutionize. That was the promise and today Apple has delivered the vision, as well as the tools — iBooks, iTunes U, iBook Author — to make it happen.
There seem to be two kinds of Final Cut Pro users these days — those with huge investments in legacy workflows and those who appreciate the features + performance improvements Apple baked into the new version. Those in the former group are dropping Apple’s pro video app and the big beneficiary so far seems to be Avid.
Apple hasn’t put a lot of effort into marketing the Mac App Store. However, the venture — not billions of downloads like the iOS version — is succeeding nonetheless. And, as you’ll in the update below, Apple isn’t counting possible click they, which makes this milestone all the more impressive.
In case you haven’t heard, Flash may very soon be dead. Adobe has said they won’t develop new mobile versions of their malignant multimedia middleware and the rest of the planet is moving quickly to port their existing web apps, video and animations to the nascent HTML5 standard.
For years, quite literally, notifications on the iPhone were poorly implemented, disruptive and something of an embarrassment. That changed with the release of iOS 5 and now a clever lad has figured out how to bring some of that goodness back to the Mac.
One way to measure a product’s success is by looking at how many companies are making the same thing — a crowd indicates that folks are at the very least hoping to make money. In the case of Blu-ray playback on the Mac, whereas it would be an overstatement call the field crowded, the number of offerings has just gone up by 100 percent.
Shop, buy, track and pick up. The niftier features in this release are US only and require a newer iPhone — 4 or 4S only. However, Apple being Apple, time will see the cool new functionality rolled out to more countries and devices. Nevertheless, I’m wondering why this app hasn’t been optimized for iPad.
Back in 2009, it’s now known, Steve Jobs wanted to buy Dropbox for a “nine-figure sum,” saying that their product was feature not the basis for a company. However, the founders turned him down, believing they were building a big and still to date profitable company.
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