In the years since Greenpeace singled out the company, pimping the Cupertino, California-based Mac, iPod and iPhone maker’s high-profile name and products to push its agenda, Apple has moved aggressively to seize the initiative and is now trying to change terms of the debate.
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Although a lot of heat and smoke has been generated by the solid state disc market, can you really make a good case for purchasing and using one of these relatively low capacity, über expensive “toys”? Here’s a closer look at the pros and cons of this still exotic technology.
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When Apple rejiggered its top shelf portables and moved to include the smaller, unibody consumer model, more than a few were taken unaware. Now comes news that apparently even Apple hadn’t anticipated—users have not only accepted the move, they’re embracing it to the point of buying all available entry-level 13-inch pro portables.
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Yes, it is true that the MagSafe power connecter used by Apple has undoubtedly prevented many, many thousands of MacBook none, Pro and Airs from crashing to an untimely death on the floor. Yet, it’s just as true a significant slice of the Mac portable audience have come to despise Apple’s one-size fits all nanny state annoyance.
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At least two generations of MacBook Pros have come to market with faulty nVidia chips that caused many to suffer a premature death. Further, the Mac maker and to a lesser extent chip giant have backstopped these losses with extended warranties, repairs and replacements. So, why would anyone think these two are anything but the bestest of buds?
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Apple’s recent product line and price adjustments, as well as an encore performance of last year’s aggressive “Buy a Mac for College, Get a Free iPod touch” back-to-school promotion, are said to be driving a sustained return to positive unit volume growth.
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I’ve always admired the guy, but this series of quips and quotes have only deepened my appreciation for his art. Also, chalk up another cultural milestone for Twitter as the design guru’s comments were broadcast live.
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How cool is the Mac? Only as cool as the people using it. Or, alternately, as cool as the stuff people are inspired by Apple’s stylishly fast computers to create.
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The usage specifications of Apple’s new batteries are causing a lot of buzz in the industry. They are long-lasting, powerful, and exactly what everyone has been looking for in batteries.
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The system requirements are fairly steep to support H.264 hardware acceleration or play in Apple’s OpenCL sandbox. As you might expect, the great majority of Mac users won’t be able to take advantage of either of these breakthrough technologies.
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