And, they WILL welcome it. When you’re waiting for the next big thing, Apple can sometimes seem so slow and plodding. However, from the competition’s perspective, the Cupertino kids are always more than a step ahead. On Thursday, the company killed of their consumer/education MacBook portable and, then Friday, released a special education only version of the MacBook Air.
Come Monday morning, or whenever he gets back to his 1 Infinite Loop studio in Cupertino, California, I suspect Apple senior vice president of design will be in for a bit of good natured ribbing. To whit he could reply, whilst looking condescendingly down his nose, “That’s, Sir Jonny, to you, peasant.”
Back in the late ’90s, docking a portable to a keyboard, mouse and display was a pretty slick move. Does anyone still want any such thing in the age of wireless everything? Color me skeptical, but chipzilla’s developing a Thunderbolt-based docking system nonetheless.
This is ground that Apple’s covered before, having offered a MagSafe replacement program back in 2008. This time around some lawyers felt the need to go class action to get the same result, which gets them paid and user, well, a replacement program from Apple. Did I mention the lawyers get paid?
What’s the best antidote to a minor and generally unsatisfying refresh? What we really, really want and in fact need is a full on, stem to stern makeover, which seems to be in the cards. But are you ready to go without spinning platters for storage?
And, the soundbites continue roll. Walter Isaacson’s biography of the iconic CEO ships on Monday, for those that got in early, yet the web is already awash in quotes. That said, although I ordered the hardcover version months ago, it wouldn’t ship until October 27 and I’ve since canceled that, purchasing the Kindle edition instead.
The US Senate has passed a bill that would sanction China for manipulating its currency and the Obama Administration approved a deal to upgrade Taiwan’s aging F-16 fighters — what the heck do these things have to do with a MacBook Pro’s Aluminum unibody enclosure? Perhaps nothing, perhaps everything.
Bean counters, or at least those that estimate bean counts, are saying Mac sales jumped by more than a quarter last month and Apple looks set to deliver record quarterly unit volume numbers. The interesting twist is that the mothership didn’t ship its new OS and Mac models until the end of the month.
Why do dogs, you know, do that thing that dogs do? Because they can. Why do Microsoft, Lenovo and generally every tech company doing business in Australia charge hundreds more down there than in their home markets? Apple might not be the biggest offender, but is easily the most obvious.
Agit prop or agitation and propaganda. Whether it’s a Communist, Nazi, union salter, radical Christian, tree hugger, Muslim extremist, animal rights nutter or, for that matter, Tea Party “activist,” it always looks the same — show up someplace unexpected (where there are TV cameras) and hurl your accusations, repeatedly.
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