And, they WILL welcome it. When you’re waiting for the next big thing, Apple can sometimes seem so slow and plodding. However, from the competition’s perspective, the Cupertino kids are always more than a step ahead. On Thursday, the company killed of their consumer/education MacBook portable and, then Friday, released a special education only version of the MacBook Air.
When Apple quietly dropped the consumer notebook last July, the company kept offering the durable white portable in the polycarbonate enclosure to education buyers. No more. Once reckoned as the best selling Macintosh in history by market metrics firm NPD, Apple has informed resellers that it has stopped all sales of the white MacBook.
Come Monday morning, or whenever he gets back to his 1 Infinite Loop studio in Cupertino, California, I suspect Apple senior vice president of design will be in for a bit of good natured ribbing. To whit he could reply, whilst looking condescendingly down his nose, “That’s, Sir Jonny, to you, peasant.”
This is ground that Apple’s covered before, having offered a MagSafe replacement program back in 2008. This time around some lawyers felt the need to go class action to get the same result, which gets them paid and user, well, a replacement program from Apple. Did I mention the lawyers get paid?
What’s eating you? If you’re a Windows PC manufacturer, chances are the answer is Apple. Cupertino all but owns the rapidly expanding tablet market, which is displacing PC sales, and is taking an ever growing share of the desktop market, having outgrown the industry for nearly six years.
The rumors had just everything right about the release of Mac OS X 10.7 Lion and MacBook Air except, of course, the date. Obviously, Apple shipped nothing new yesterday, but fresh whispers from “sources” say new stuff is coming and it will land late next week.
If you look all the way back to the beginning, long before Intel could be found inside, then Apple’s been selling white consumer grade notebooks since May 2001. Now, although the long-loved MacBook (nee iBook) isn’t dead yet, the time would seem to be right for it to fade to black.
Talk about rubber surface problems, my MacBook’s got ‘em. As manufacturing problems go, this isn’t a show stopper. Nevertheless, Apple’s on the case and ready to make amends (and repairs). Are you eligible? Step inside for all of the details.
Scissors cut the paper and the iPad stands alone. There’s no better marketing than the creative and effective use of your own products, and the mothership’s doubled down on its own dog food with the Apple Store 2.0 rollout.
June looks to be a very, very busy month for the mothership. In addition to the annual Worldwide Developer Conference, current rumorological musings suggest that there will be a new iPhone and updated MacBook Air, sporting a faster, more efficient version of Intel’s Sandy Bridge processor and chipset package. Time will tell.