And, they WILL welcome it. When you’re waiting for the next big thing, Apple can sometimes seem so slow and plodding. However, from the competition’s perspective, the Cupertino kids are always more than a step ahead. On Thursday, the company killed of their consumer/education MacBook portable and, then Friday, released a special education only version of the MacBook Air.
When Apple quietly dropped the consumer notebook last July, the company kept offering the durable white portable in the polycarbonate enclosure to education buyers. No more. Once reckoned as the best selling Macintosh in history by market metrics firm NPD, Apple has informed resellers that it has stopped all sales of the white MacBook.
Cool things beget cool things and here’s a prime example of that axiom in action. A Mac, any Mac, used together with an iPad is a powerful combination for productivity — keep all your work in front you and within reach. Here’s a great way to do that with a lot of style.
Apple ships a new product and there’s an uproar. The fans rejoice, seeing all that is good, while the haters, well… Here we are again and Cupertino’s latest opus, or at least the first movement thereof, has caused quite a still. Though the hand ringers are unlikely to go silent, there isn’t much left to complain about after today.
The version Apple shipped in June 2011 was greeted with both cheers and jeers. The admixture of superior editing and performance characteristics contrasted sharply with missing features, such as multicam support, backward compatibility and collaboration tools. With this release, Apple has addressed the great majority of problems while significantly upping the performance ante.
The alpha has roared and it’s just a simple matter of math, adding two numbers together to arrive at one gloriously ginormous sum. Whereas some still argue about whether or not Apple’s iPad is a computer, the bean counters are starting to fall in line with the reality on the ground — the Mac plus iPad make Apple the world’s biggest computer company and not by a little.
A significant number of the allegations against the companies manufacturing Apple products in China made by the New York Times are based on quotes and information attributed to a “BSR consultant.” But, who is BSR and why do so many people keep reporting on the issue as if Apple has direct control over what goes on? Here’s a bit more after the fact clarity that to continues to seep out.
From the late 19th Century through mid-20th Century, it was the United States that was the world’s workshop and we have the human, social and environmental scars to prove it. China’s now going through those growing pains and the people actually living there in the here and now have a very different response to Apple’s second-hand abuses than the Western news media.
Record Mac, iPad and iPhone sales, and the company didn’t just exceed expectations. For example, whereas there was discussion about how many iPhones Apple sold, with the most optimistic estimates in the 35 million range, the company actually sold more than 37 million units. The Cupertino kids likewise well exceeded iPad guestimates, shipping nearly 15.5 million of their category defining mobile computers.
Or, how to succeed without really trying. Of course, it would be silly to say that Apple isn’t trying or that the company doesn’t have a strategy. However, Cupertino’s corporate sales force isn’t on the payroll, yet Mac, iPhone and iPad sales into the enterprise keep rising by double and triple digits.
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